Professional Experience

Product Owner - Mobile App

Harley-Davidson | May 2023 - Present

• Own the product backlog, writing user stories and acceptance criteria, shaping feature scope, and ensuring engineering clarity from discovery through delivery.

• Support app release cycles by coordinating with QA, reviewing UAT feedback, and aligning with teams on build readiness to ensure smooth, high-quality deployments.

• Partner with cross-functional teams across digital, engineering, design, marketing, and connected vehicle services to gather requirements, align on dependencies, and drive cohesive multi-team execution.

• Collaborate with engineering to evaluate technical feasibility, API dependencies, and architectural implications for new features, ensuring scalable delivery across iOS and Android platforms.

• Serve as the voice of the customer, synthesizing user research, app analytics, store reviews, and support insights to prioritize high-impact improvements that enhance the rider experience.

• Drive collaboration with the Digital Support team by managing communication channels, reviewing recurring user issues, and owning escalations of app bugs—ensuring defects are triaged, prioritized, and resolved efficiently.

• Delivered a 19% increase in average monthly iOS app ratings by improving onboarding flows, feature usability, and issue-resolution pathways informed by support insights.

• Introduced Agile process improvements—including refining sprint planning, backlog grooming, and release planning—which increased sprint velocity and predictability across multiple engineering squads.

• Guide app release cycles, coordinating end-to-end QA, UAT, build approvals, and deployment, ensuring high-quality mobile releases aligned with corporate digital initiatives.

Product Manager

Eturi Corp. | Aug 2017 - Apr 2023

• Oversaw the full product lifecycle for OurPact and OurPact Jr., leading development across iOS, Android, web, and desktop platforms for one of the industry’s top parental control apps.

• Designed and launched OurPact Connect, a macOS/Windows desktop onboarding application that simplified complex device-management setup; reduced onboarding time by 50% and significantly increased user activation and adoption.

• Championed improvements to the OurPact onboarding flow by analyzing user behavior, market trends, and support insights—dramatically increasing user conversion and reducing setup failures.

• Directed MVP planning, development, and launch for Motiv, a B2B SaaS workforce productivity platform, partnering with engineering, design, and leadership to deliver on scope, schedule, and quality.

• Identified technical dependencies early in planning cycles, mitigating risks and enabling smoother cross-team execution; routinely uncovered and addressed edge cases that improved product quality.

• Created detailed, research-backed user flows and UX specifications, ensuring intuitive experiences across consumer mobile apps and enterprise-grade B2B tools.

• Served as the bridge between technical and non-technical teams through exceptional written and verbal communication; translated complex technical requirements into clear documentation, user stories, and acceptance criteria.

• Collaborated closely with engineering on feasibility evaluations for complex features, including automated Android device management and iOS supervision/MDM profile installation.

• Implemented Agile process improvements that increased sprint velocity, predictability, and overall product delivery efficiency.

• Standardized internal and external release documentation, strengthening communication, transparency, and launch consistency.

• Recognized as Employee of the Year (2021) for exceptional product leadership, delivery excellence, and cross-functional impact.